About Us

In 2017, I created Marketing on Purpose as a way to right some major wrongs and apply my 20+ years of experience as a marketer to what I was most passionate about helping small brands and businesses soar.

The idea for Marketing On Purpose began to form when I was helping a small business owner friend with his marketing, and realized that there was very little strategy or brand behind his efforts. The lack of results, constant revisions, rework, and inability to succinctly describe his business proved it.

I knew from my many years of working with big brands like Alexander Keith’s and Swiss Chalet just how crucial it is to have a solid marketing strategy in place before putting your business out there. I also knew that business owners have to be hands-on, involved, and committed in order to experience the kind of high-flying success they dream about. And it all starts with crafting a brand strategy they absolutely love and that reflects their value and purpose.

And so, I was inspired to shift my career to help small, heart-led brands gain clarity, access the resources they need, and develop the know-how to get the amazing returns they deserve on their marketing efforts.

If you’re interested in working with Marketing on Purpose to get at the heart of your mission, define your brand, and set yourself up for success with strategic marketing, book your free discovery call to get started.

Let’s make an impact together!

Hayley Bohan

Founder, Marking on Purpose